A $50 One-Time ThriveCart Alternative (That Includes the Whole Store)
ThriveCart sells you the checkout. LaunchPad sells you the store. The $495 vs $50 math, and the ten-second question that decides which one you need.
Need help with e-commerce?
Software That Actually Ships
Web development, local SEO, and AI integration for small businesses in Missoula and beyond. 264 GitHub repos. 26 years. One person who picks up the phone.
26
Years of Experience
500+
Sites Built
Same Day
Response Time
What I Do
Three kinds of work, often overlapping: web presence for small businesses, product builds for people with an idea, and AI tools for both.
Small Business Web & SEO
A site that loads fast, ranks for the searches that matter in your city, and doesn't require an agency to update. Flat-rate builds with a price you know upfront. SEO retainer plans for ongoing work.
- Squarespace, React, or WordPress — whatever fits
- Local SEO: GBP, map pack, city + service pages
- Built for AI Overviews and the 2026 search landscape
- Monthly retainer for content and SEO if you want it
Product & App Development
You have an idea. We work through it together — research, prototype, test for real market interest before committing to a full build. No fixed-scope waterfall. Prototyping first.
- Ideation and competitive research
- MVP prototypes and landing pages to test demand
- Gauge interest before you build the full thing
- Web apps, tools, and internal software
AI Tools & Integration
Custom AI infrastructure that connects to your data and runs under your control. Local LLMs, agent pipelines, MCP tools. Also: open source projects and experiments that ship under the brucepro umbrella.
- Local LLM deployment — routed by privacy needs
- MCP server and agent pipeline development
- RAG on your own documents
- AI memory systems that persist across sessions
Who Builds This
I'm Jurden Bruce. 26 years of web work — from lawyer sites and ISP pages in the tables-and-images era, to a JavaScript shopping cart for a leatherworker, to 17 years managing web infrastructure for Sam Houston State University — a 21,000-student institution where I oversaw the main university site and dozens of department and project sites. I left SHSU in 2023 when they moved to return to office.
On the client side: web builds and local SEO for small businesses who need a site that actually gets found. Flat-rate pricing — you know what it costs before we start. On the technical side: AI infrastructure, custom memory systems, local LLM deployments, MCP tools. 264 public GitHub repos — original projects, contributed forks, and tools I use daily.
I don't have a portfolio section. I've built hundreds of sites over 26 years and I stopped linking to them — clients do what they want after handoff, and I'd rather not have my name on someone else's decisions two weeks later. You deal directly with me. I answer my own email.
One Person, Direct Line
I answer my own email and pick up my own phone. The person who builds it is the person you talk to.
You Own Everything
Your code, your domain, your hosting, your data. No proprietary platforms that hold you hostage.
Honest About What Works
If something I built isn't working, I'll tell you. If a cheaper tool does the job, I'll say so.
Insights & Resources
Practical advice on web presence, local SEO, and building things that work.
What a Small Business Website Actually Costs in Missoula
Three quotes, one inbox, three different products. The 2026 price tiers for a small business site, what moves the number, and the question to ask before you sign.
Need help with web design?
Etsy vs Your Own Website: The Math After 382 Sales
Etsy takes about 11% of a typical sale before it shows your product to anyone. The full fee stack, what 382 sales taught us, and the sequence that actually works.
Need help with etsy?
Start here
Three reading paths through the archive, each in an order that makes sense.
Get found locally
The local SEO track: how customers in your town actually find you, from your Google Business Profile to showing up in AI answers.
Put AI to work
The practical AI track: no hype, just where AI actually saves hours in a small shop and how to start without breaking anything.
Fix your website
The website fundamentals track: why sites fail to generate leads, who owns yours, and the design and platform decisions that matter.
Working on something?
If you're a local business trying to figure out what the current web landscape actually means for you, or you have a product idea you want to pressure-test — reach out. I'll tell you what I think. If I can help, I'll say so. If a cheaper tool does the job, I'll say that too.
Ready to Get Started?
Let's have a 30-minute conversation about your business goals. No sales pitch, no pressure—just honest advice about whether and how we can help.
Phone
sales@brucepro.com
Response Time
Same business day
Consultation
Free, no obligation