3 articles, newest first.
ChatGPT has 900 million weekly users. Google AI Overviews answer 22% of searches. When someone asks an AI "who's the best contractor in Missoula?" — does your name come up? Here's the mechanics of how it actually works, backed by current research.
Want to know where you stand?
Google's AI Overviews changed how people find local businesses. The February 2026 core update hammered generic content. Here's what small businesses in local markets actually need to do — and why local specificity is now your competitive advantage over content farms.
Wondering what this means for your business?
Most analytics advice is for startups tracking activation funnels. Small businesses need different questions answered. Search Console, GBP insights, and asking customers how they found you — that's the stack that matters.
Not sure what your analytics mean?