Short answers to the questions people actually ask before they buy. Anything else, email support@brucepro.com.
What is LaunchPad?
LaunchPad is a Windows app that builds your online store and publishes it to your own Cloudflare account. You add your products, it builds the site, and one button publishes it. Payments run through your own Stripe account. It costs $50 once. There is no subscription and no platform cut.
How much does it cost in total?
The app is $50, once, and that is the whole price. Every feature is included and nothing is held back as an add-on. The other costs belong to services you own: a domain costs about $11 a year from a registrar if you want one, and Stripe charges its standard processing fee of 2.9% plus 30 cents a sale. Cloudflare, Stripe and Resend all have free tiers that cover a typical small store. If you outgrow a free tier, that provider bills you directly. We never see the bill and never add to it.
What do I need before I start?
A computer running Windows, a free Cloudflare account for your store to live in, a Stripe account so you can take payments, and a Resend account for store email. The app walks you through the setup and tells you plainly what is still missing. You do not need to know how to code. The page editor is visual, and your pages are built from blocks, not HTML.
What can I sell?
Physical products, with photos, prices, variants and shipping rates. Digital downloads, with expiring download links, a licence file for each buyer and download limits. Two honest limits: LaunchPad does not do recurring-subscription products, and bulk price editing is not in yet.
What is included in the $50?
Products and variants, shipping rates, digital delivery, reviews, email campaigns and follow-ups, discount codes, a blog, contact forms, a visual page editor, a feed for Google Shopping, Pinterest, TikTok and Meta, a sitemap and structured data. On most platforms several of those are separate paid add-ons. Here there is nothing to add on.
Does LaunchPad take a cut of my sales?
No. A customer's money goes to your Stripe account and then to your bank. LaunchPad is not in that path at any point, and neither is BrucePro. Stripe keeps its processing fee. We keep nothing, because we never touch it.
Do I need my own domain?
No. Cloudflare gives you a free web address to start with. If you want your own name, buy the domain from any registrar, about $11 a year paid to them. We do not sell domains, and we never charge you for using one you own.
How do I get the app after I buy?
Stripe handles the checkout. After payment, we email you a private download link. Download it, install it, and the app walks you through your first store. If you lose the link, email us from the address you bought with and we will send it again.
Why does Windows warn me about the installer?
Windows shows a blue "Windows protected your PC" box for installers it has not seen many times yet. LaunchPad is new, so it has not been seen many times. The warning is about how new the file is, not about what is in it. Click More info, then Run anyway. If you would rather check first, the product page publishes the installer's SHA-256 fingerprint, so you can verify your download matches ours.
What happens to my store if BrucePro disappears?
Nothing. Your store is ordinary HTML, CSS and JavaScript sitting in your own Cloudflare account, and your payments run through your own Stripe account. The app runs on your computer and your products live in a file on your machine. There is no LaunchPad server your store calls home to. If we vanished tomorrow, your customers would not notice. You would lose updates and support, and that is the whole of it.
Will LaunchPad bring me customers?
No. It is a store, not a marketplace, and it does not come with a crowd. What it ships is the equipment: product feeds for the big shopping channels, a sitemap, structured data, an email list and discount codes. Finding customers is your job. The store makes sure that when they arrive, they are yours.
Can I run more than one store?
Yes. One licence covers the stores you own and operate. The licence is personal, so it does not cover handing the software to someone else, reselling it, or sharing your licence. Everything you create with it stays yours.
What is the refund policy?
Email support@brucepro.com within 14 days of buying and we refund the $50 in full. You do not have to give a reason. Email from the address you bought with, so we can find the order.
Who handles taxes on my sales?
You do. Your store is your business, so tax, refund law and the legality of what you sell sit with you, the same as they would with a shop on a street. LaunchPad builds the store. It does not collect or file taxes for you.
Does LaunchPad track me or my customers?
No. The app runs on your computer and sends us nothing: not your store data, not your keys, not your customers. Your customers' details live in your accounts, and we hold no keys to them. These store pages carry no analytics and no advertising cookies.
What about the AI features?
LaunchPad can use AI for writing and setup help. That runs through your own AI provider account and your own key, so any usage is billed by that provider to you, and none of it is routed through us. If you never set up a provider, nothing is missing from your store. The AI help is an extra hand for writing, not a load-bearing part.
Who do I contact for support?
Email support@brucepro.com. You deal directly with the person who built LaunchPad, and he answers his own email. Updates and support run on a reasonable-effort basis.
Still deciding? The What LaunchPad is not page is the honest shortlist of what it does not do, and the Terms are published in full. Read them before you buy, not after.